THRONE TO ARDROSSAN CONTEST
Official Contest Rules & Regulations
NO PURCHASE NECESSARY.
The “Throne to Ardrossan Contest” (the “Contest”) is sponsored by Strata Development Corp. (the “Sponsor”) in connection with its Ardrossan community development and related promotional activation.
By participating in the Contest, each entrant agrees to be legally bound by these Official Contest Rules and Regulations (the “Rules”).
1. CONTEST PERIOD
The Contest begins at 8:00 a.m. Mountain Time on September 8, 2026 and closes at 11:59 p.m. Mountain Time on October 31, 2026 (the “Contest Period”).
During the Contest Period, the promotional throne will appear at various Edmonton-area office and activation locations.
The Sponsor reserves the right to change activation locations or dates where reasonably necessary.
2. ELIGIBILITY
The Contest is open to legal residents of the Edmonton Census Metropolitan Area (Edmonton CMA), Alberta, Canada, who:
are 18 years of age or older at the time of entry;
have a valid Instagram account;
have a public Instagram account at the time of entry; and
comply with all requirements set out in these Rules.
Employees, officers, directors and representatives of Strata Development Corp., its affiliated companies, advertising and promotional agencies, contractors and suppliers involved in the Contest, as well as their immediate family members and individuals with whom they are domiciled, are not eligible to enter.
The Sponsor reserves the right to verify the eligibility of any entrant.
3. HOW TO ENTER
To receive one eligible Contest entry, an entrant must, during the Contest Period:
Visit a participating Throne to Ardrossan activation location;
Take a photo of themselves on or with the promotional throne;
Post the photo to their public Instagram Story
An Instagram Story must be publicly viewable by the Sponsor at the time it is submitted in order for the entry to be verified.
Tag @live.in.ardrossan in the Instagram Story; and
Keep the Instagram account public so the Sponsor can verify the entry.
Only the Instagram account that tags @live.in.ardrossan will be considered the entrant. Other individuals who may appear in the photo or Story are not considered entrants.
The Instagram account used to enter must be owned and operated by the entrant.
4. ONE ENTRY PER PERSON
Each eligible person may enter the Contest only once.
An entrant may not receive additional entries by visiting the throne at multiple locations.
If an entrant submits multiple qualifying Stories during the Contest Period, only the entrant’s first eligible entry will be counted. Any subsequent entries from the same individual will be disregarded.
5. ENTRY REQUIREMENTS
All entries must:
be submitted by the individual entering the Contest;
feature the entrant on or with the promotional throne;
be posted from a public Instagram account;
tag @live.in.ardrossan;
be submitted during the Contest Period;
be original content created by the entrant;
comply with Instagram’s Terms of Use and Community Guidelines;
not contain unlawful, defamatory, obscene, threatening, hateful or otherwise objectionable material;
not infringe the copyright, trademark, privacy, publicity or other rights of any third party;
not contain third-party copyrighted music, images, video or other material that the entrant does not have permission to use; and
otherwise comply with these Rules.
The Sponsor reserves the right, in its sole discretion, to disqualify any entry that is inappropriate, fraudulent, misleading, incomplete or otherwise inconsistent with these Rules.
6. PRIZE
There is one (1) prize available to be won consisting of a $2,414 CAD gas gift card.
The approximate retail value of the prize is $2,414 CAD.
The prize is intended to represent approximately one year’s worth of gasoline costs associated with a typical daily commute between downtown Edmonton and Ardrossan, based on the Sponsor’s estimated campaign calculation.
The prize is not transferable and cannot be exchanged for cash or substituted by the winner, except at the Sponsor’s sole discretion. The Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable.
7. ODDS OF WINNING
The odds of winning depend on the total number of eligible entries received during the Contest Period.
8. WINNER SELECTION
One (1) potential winner will be selected by random draw from all eligible entries received during the Contest Period.
The random draw will take place on or about November 3, 2026, in Edmonton, Alberta.
The Sponsor will make reasonable efforts to contact the selected entrant through the Instagram account associated with the winning entry.
9. WINNER VERIFICATION AND SKILL-TESTING QUESTION
Before being declared the winner, the selected entrant must:
correctly answer, without assistance of any kind, a mathematical skill-testing question administered by the Sponsor; and
confirm their eligibility and compliance with these Rules.
The selected entrant will have five (5) calendar days from the date the Sponsor first attempts to contact them to respond.
If the selected entrant cannot be contacted within the required period, does not respond, is found to be ineligible, does not comply with these Rules, or provides an incorrect answer to the skill-testing question, the selected entrant will be disqualified and the Sponsor may conduct another random draw to select an alternate potential winner.
10. PRIZE DELIVERY
Once the selected entrant has been successfully verified, the Sponsor will arrange delivery or pickup of the prize with the confirmed winner.
The Sponsor will make reasonable efforts to award the prize promptly following winner verification.
11. INSTAGRAM DISCLAIMER
This Contest is in no way sponsored, endorsed or administered by, or associated with, Instagram or Meta Platforms, Inc.
By participating in the Contest, each entrant releases Instagram and Meta Platforms, Inc. and their respective affiliates, directors, officers, employees and agents from any and all liability arising from or relating to the Contest.
Each entrant acknowledges that information provided in connection with the Contest is being provided to the Sponsor and not to Instagram or Meta Platforms, Inc.
All entrants must comply with Instagram’s applicable Terms of Use and Community Guidelines.
12. CONTENT, COPYRIGHT AND CONSENT
By submitting an entry, the entrant represents and warrants that:
they created or otherwise have all necessary rights to submit the entry;
the entry does not infringe any third-party rights; and
any identifiable individual appearing in the entry has consented to the entrant posting the image.
By entering the Contest, the entrant grants the Sponsor a non-exclusive, royalty-free, worldwide licence to repost or share the submitted Contest entry on the Sponsor’s social media channels and other promotional channels solely for purposes related to the Contest, the Throne to Ardrossan activation and promotion of the Sponsor’s Ardrossan community.
The Sponsor will not be required to compensate an entrant for such use.
The Sponsor will not be required to use any submitted entry and may remove or cease using an entry at any time.
13. PRIVACY
Personal information collected by the Sponsor in connection with the Contest will be collected, used and disclosed only for purposes reasonably necessary to administer the Contest, verify eligibility, contact the potential winner, deliver the prize, comply with legal requirements and otherwise administer the Contest.
The Sponsor will collect only information reasonably required for these purposes and will handle personal information in accordance with applicable Alberta privacy legislation and the Sponsor’s applicable privacy policy.
A participant’s Instagram username and publicly available entry content may be viewed by the Sponsor for the purpose of administering the Contest.
The Sponsor will not require entrants to provide unnecessary personal information in order to enter.
14. GENERAL CONDITIONS
The Sponsor reserves the right, in its sole discretion, to disqualify any entrant who violates these Rules or attempts to interfere with the operation of the Contest.
The Sponsor reserves the right to cancel, suspend, modify or terminate the Contest, in whole or in part, if fraud, technical difficulties, security issues or any other circumstance beyond the Sponsor’s reasonable control compromises the integrity or proper administration of the Contest.
Any attempt to deliberately damage or undermine the legitimate operation of the Contest may be a violation of applicable law.
All decisions of the Sponsor concerning the administration of the Contest, eligibility of entries and selection of the winner are final and binding, subject to applicable law.
The Sponsor is not responsible for lost, late, incomplete, inaccessible, misdirected or technically deficient entries, or for any technical failure of Instagram or any telecommunications, internet or other system.
15. LIMITATION OF LIABILITY
By entering the Contest, each entrant agrees to release and hold harmless Strata Development Corp. and its respective affiliates, directors, officers, employees, agents, representatives, advertising and promotional agencies and suppliers from any and all claims, liabilities, losses, damages, costs or expenses arising out of or relating to participation in the Contest or acceptance, possession, use or misuse of the prize, except where prohibited by law.
16. GOVERNING LAW
The Contest and these Rules are governed by the laws of the Province of Alberta and the applicable laws of Canada.
Any dispute relating to the Contest or these Rules will be subject to the laws and courts of Alberta.
17. CONTACT
Questions regarding the Contest or these Rules may be directed to:
Strata Development Corp.
ellee.mccaugherty@berlin.ca